Some of my fellow co-workers and friends have recently introduced me to the world of limited order shopping. Some might say this is all in good fun but from a marketing content creator and business owner perspective I see it from a somewhat darker and skeptical point-of-view.
These clothing companies are usually home ran businesses who climbed their way to fame by supposedly making the clothes by hand with their own sweat and blood. This being the case the clothes are in ‘limited supply’ and have special release dates with drooling fans waiting to ‘cart’ a “limited” item within milliseconds.
When the items are actually won or ‘carted’ by some random miracle or black magick then the consumer has a chance of selling the item for sometimes up to a 1000% markup price on ebay or within facebook groups in search of the branded item.
My question is, if the items are ‘handmade’ then why do the tags in these items say ‘made in India’? This type of tagging means that the item is obviously coming from wholesale manufacturers in a third-world market and obviously disproves the business claim of limitations on the ‘limited’ clothing. They aren’t limited, nor are they homemade. So what is the hype?
This type of business is apparently a PR scam to hype up sales and establish a higher demand for the clothing branding. I will admit it is a genius marketing idea but in reality, the consumers are just taking the bait and buying an into an idea that isn’t what it claims to be. Just my two cents…
You can have ANYTHING outsourced for cheaper prices and if it says it on the label then it is staring you in the face. These aren’t limited items, wake up people.