Why I hate Google Analytics

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It was recently brought to my attention that unless you have a ‘Premium’ Google Analytics account then the stats only show you an assumed amount of your real traffic.

Analytics literally takes samples of traffic and does not show you the exact amount of traffic you have coming to your website. So for several years I was under the impression that I was getting accurate information.. wow do I feel like an idiot? YES I do and I’m not afraid to admit it. I was fooled by Google.

Some might say, why not just sign up for premium? Oh really? Why not?

Because it is a whopping $150,000 annually. No other options.

I recently moved to a dedicated server and I am waiting for at least 30 days of logs to accumulate so I can show a comparison of the traffic with Webalizer and Awstats vs Google Analytics. Till then, I am relieved in knowing that I really AM getting a decent amount of traffic to the websites I’ve been pushing since 2001.

On top of this I’m still using Adsense, so how accurate is that I wonder? I know I send them lots of traffic but how can I trust the stats for Adsense when the Analytics reports are guestimated? I will be finding an Adsense alternative ASAP!